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With open events and publications, these companies get to put their brands on a wider variety of gay connections.
Hornet, for instance, has been trying to combat the persistent stigma around HIV by providing its users with health facts through various public events and by educating them about HIV prevention.
The companies are activating their networks for political action, too.
Earlier this year, Grindr users might remember seeing in-app notifications about targeted violence against gay men in Chechnya.
CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.
While it’s still early days, the publication seems to represent an earnest effort to re-envision the Grindr brand. It’s published a buffet of articles, photography, and videos that cater to a variety of identities and interests.